Art direction, layout, and graphic creation contributed to the bright, sunny, optimistic brand of dvm360. Client goals included making the brand appeal to the millennial woman, the greatest share of their audience.
Traditional media was integrated, like hand-painted brushstrokes, to keep the appearance friendly rather than clinical.
dvm360 utilizes original data collection to learn and share new information about the veterinary audience. Data visualization offered a way to communicate large data sets in a digestible way
The Preferred Veterinary Resource
Integrating social media is a way to both reflect the audience in the magazine, as well as promoting new formats of media to the more traditional segment of the audience
Breaking down the Process
Curated social media breathed new life into the brand’s web presence, seeing follower count triple compared to the count before initiating a more integrated social media strategy
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